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BIG Daddy and PROVOCATEUR Sign Exclusive Licensing Agreement with Butch Bear
Books, Calendars, Greeting Cards and Other Products to Feature the Brand's Muscular Masculine Imagery

FOR IMMEDIATE RELEASE:

Los Angeles, California, January 15th, 2009 - Village Lighthouse, Inc. today inked an exclusive merchandise licensing agreement with Butch Media, Ltd., a Bear Omnimedia company, to publish and distribute Butch Bear branded books, calendars, greeting cards and other products under its BIG Daddy and PROVOCATEUR divisions. Butch Bear has become known for the best adult films staring muscular hairy men, and this new merchandise will feature some of the hottest models from their most popular titles, each one full of furry eroticism for bear lovers.

''Through its quality and consistency, Butch Bear has become a leader in the adult marketplace for producing content for those who love bear men,'' said Ron Miller, President of Village Lighthouse, Inc. ''Butch Bear knows their customer very well, and the products we create with the impressive photography of Teddy Mark will continue to reflect that dedication to the desires of their core audience.''

''Village Lighthouse Inc. is well known for their strength in producing and distributing erotic specialties and publications. This partnership offers strong support for our hyper-masculine, Butch Bear point of view, and meets the demand for a high quality, hot line of products for those who celebrate the unapologetically unshaven man,'' said Butch Bear CEO Wolfe Thompson.

A book of photography entitled Muscle + Fur will be published in May 2009 by PROVOCATEUR featuring some of the best photography by Teddy Mark of the Butch Bear models. This book follows PROVOCATEUR's popular December 2008 release of Uncensored featuring photography by acclaimed celebrity photographer Joe Oppedisano.

A 2010 Butch Bear wall calendar will be published in June 2009 by BIG Daddy. BIG Daddy will also publish a complementary line of Butch Bear greeting cards this summer.

ABOUT BIG DADDY
BIG Daddy offers an edgy, humorous and incredibly sexy selection of greeting cards, calendars and magnets for the adult marketplace. Its products currently feature the photography of Playgirl, Falcon Studios, Rascal Video, Fratmen.com, BangBangBoys.com and Raging Stallion Studios. In 2009, products from BIG Daddy will also feature the photography of Penthouse, Butch Bear, Eurocreme, Men Magazine and Freshmen Magazine. BIG Daddy products also feature illustration and photography from independent artists.

ABOUT PROVOCATEUR
PROVOCATEUR began as a world-renowned art magazine specializing in sensual male imagery. The magazine ceased publication in 1997 after printing eight issues. The magazines that were produced were of the highest quality in regards to their content as well as their production, printing and commentaries. The few issues that were printed and sold have become highly collectible and valuable. In 2004, the PROVOCATEUR brand was revived as a line of collectable wall calendars that feature the sensual, fine art photography and illustration that the magazine was known for. Over the recent years, the PROVOCATEUR calendars have showcased the works of both upcoming talent and famous artists such as best-selling author and film director Clive Barker, the legendary gay photographer Tom Bianchi, and internationally acclaimed photographers Renée Jacobs and Fred Goudon. In December 2009, PROVOCATEUR began publishing books of photography. Its first was Uncensored, featuring imagery created by acclaimed celebrity photographer Joe Oppedisano.

ABOUT VILLAGE LIGHTHOUSE
Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of consumer products that specializes in publishing and film distribution. Its wholesale divisions, including 10%, Alluvial, PROVOCATEUR, BIG Daddy, N10Z and Greenwood/Cooper distribute greeting cards, calendars, books, posters, postcards, movies, magnets, male pheromones, cologne and other paper products internationally to over 500 accounts. Village Lighthouse's retail divisions include 10percent.com, the leading online shopping destination for the gay community, and OutGreetings (outgreetings.com), an e-card and event planning service that caters to the gay and lesbian community. For more information about Village Lighthouse and its divisions, visit its corporate web site at VillageLighthouse.com.

ABOUT BUTCH BEAR
ButchBear.com presents exclusive, original photos from acclaimed photographers Teddy Mark and Joe Oppedisano, award-winning videos, erotic fiction and entertainment featuring masculine men who are always ''hot, hairy and horny.'' Our tagline, Muscle + Fur, says it all. Butch Bear is a registered trademark of Butch Media Ltd., a Bear Omnimedia company. For more information contact steven.wolfe@butchbear.com, or visit ButchBear.com, or our corporate website, BearOmnimedia.com.

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Press Contact:
Julian Hobson
jhobson@villagelighthouse.com
(888) 910-7372 or (818) 778-0802
Extension 125

Sales Contact:
Ron Miller
wholesale@villagelighthouse.com
(888) 910-7372 or (818) 778-0802
Extension 223
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   Press Contact
   Press Contact:
   Julian Hobson
   jhobson@villagelighthouse.com
   (888) 910-7372 or (818) 778-0802
   Extension 125

   Sales Contact:
   Ron Miller
   wholesale@villagelighthouse.com
   (888) 910-7372 or (818) 778-0802
   Extension 223
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