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Finalists Chosen in 10percent.com's Priape Wear Model Contest
Voting Begins Tomorrow as Visitors Choose Their Favorite Model to Win $1,500 in Prizes and Modeling Contract

FOR IMMEDIATE RELEASE:

Los Angeles, California, June 25th, 2009 - Eight finalists have been chosen in 10percent.com's ''Priape Wear Search For The Face'' model contest and tomorrow, June 26, 2009 polls open in an online voting process to help determine the winner. Voting ends on August 26, 2009 and on September 4, 2009 Priape Wear will make their final winner selection. The popularity determined from the voting process will be a key factor in Priape Wear's decision-making process. The lucky winner will receive prizes valued at $1,500.00, and even more exciting, a modeling contract option with Priape Wear.

Contestants who entered the contest submitted a photo of themselves along with a completed questionnaire giving voters the chance to see how they stand out and what makes them the ideal candidate to become to new face of Priape Wear.

Since there's only one winner, 10percent.com and Priape Wear encourage the finalists to get their friends, family and loved ones to come back and vote each and every day! And remember, the winner will be officially announced on September 4, 2009.

ABOUT PRIAPE WEAR
Priape Wear, created 11 years ago, is a young men's contemporary label created to cater to open-minded males with a thirst for fashion and uniqueness. This combination has made the label's product lines grow from t-shirts to a great array of other items including jeans, shorts, underwear, swimwear and accessories. Recently, Priape Wear launched a subdivision called GBGB, a premium line of t-shirts and underwear geared to reach those with a high level of differentiation and pride. The line retails in almost 300 stores across the globe. Priape Wear - your choice for intelligent fashion.

ABOUT 10PERCENT.COM
10percent.com remains the premier online retail-shopping destination for today's GLBT community. Since its beginning in 1995, 10percent.com has not only recognized the wants and needs of the gay community in the marketplace, but it has also delivered a customized selection of merchandise reflecting the company's unique flair and its shoppers' distinctive lifestyles. Patrons choose from a line of books, movies, clothing, music, greeting cards, calendars, accessories, gifts, novelties and much more. 10percent.com carefully selects this merchandise from artisans and other reputable vendors that create products its customers eagerly desire and many times cannot find elsewhere. Key brands offered include Priape Wear, Rufskin, N2N, Calvin Klein, Andrew Christian, Mundo Unico, TLA, Steven, 2(x)ist, Timoteo, Here! and C-IN2. 10percent.com also carries the complete line of products manufactured by each of Village Lighthouse's wholesale divisions. Meanwhile, 10percent.com provides exceptional customer service that affords the individual attention that its discerning customers demand.

ABOUT VILLAGE LIGHTHOUSE
Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of consumer products that specializes in publishing and film distribution. Its wholesale divisions, including 10%, Alluvial, PROVOCATEUR, BIG Daddy, N10Z (Intense) and Greenwood/Cooper distribute greeting cards, calendars, books, posters, postcards, movies, magnets, male pheromones, cologne and other paper products internationally to over 500 accounts. Village Lighthouse's retail divisions include 10percent.com, the leading online shopping destination for the gay community, and OutGreetings (outgreetings.com), an e-card and event planning service that caters to the gay and lesbian community. For more information about Village Lighthouse and its divisions, visit its corporate web site at VillageLighthouse.com.

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Press Contact:
Julian Hobson
jhobson@villagelighthouse.com
(888) 910-7372 or (818) 778-0802
Extension 125

Sales Contact:
Ron Miller
wholesale@villagelighthouse.com
(888) 910-7372 or (818) 778-0802
Extension 223
   Press Contact
   Press Contact:
   Julian Hobson
   jhobson@villagelighthouse.com
   (888) 910-7372 or (818) 778-0802
   Extension 125

   Sales Contact:
   Ron Miller
   wholesale@villagelighthouse.com
   (888) 910-7372 or (818) 778-0802
   Extension 223
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