Because a Man Should Smell Like a Man N10Z (Intense) Releases New Male Pheromone Fragrance: Masculinity FOR IMMEDIATE RELEASE: Los Angeles, California, November 2nd, 2009 - The extreme popularity of TEN by Intense cologne, the first fragrance formulated with a unique male-to-male pheromone formula, has lead its manufacturer N10Z (Intense) to unveil a new male pheromone cologne Masculinity by Intense, which will be in stores worldwide December 2009. Masculinity by Intense is the bold and sexy fragrance that combines sophistication with self-assurance. Erotic, sensual and distinctively masculine, this refined composition of exotic spices, aromatic herbs and crisp citrus opens with French basil, West Indian clove, Asian mandarin and Sicilian bergamot. From there, the rich scents of amber, cedarwood, black pepper and leather emerge. Its subtle yet full-bodied base of Italian white musk, Australian sandalwood, Madagascar vanilla are infused with the exclusive N10Z (Intense) male pheromone formula known to enhance attraction and confidence. This worldly combination uniquely expresses the power, strength, and fortitude of a truly International man. N10Z (Intense) became a pioneer in the field of pheromone-enhanced products in 1999 by releasing N10Z, the world’s first pheromone formulated exclusively for gay men. Due to the popularity of N10Z, it later released TEN, a cologne enhanced with N10Z male-to-male pheromones, in 2001. Since their release, both products have become must-haves for men around the world who attest to its amazing ability to help attract other men. Pheromones are the body’s natural attractants sent out as airborne signals to others. They stimulate the vomeronasal organ (NVO), a tiny chemical receptor in the nose, which is connected to the hypothalamus, the glad in the brain that triggers the chemicals responsible for emotions. A study conducted by the University of Chicago reported in The Washington Post and Los Angeles Times, not only shows that these certain chemicals similar to male and female sex hormones trigger distinctive brain activity when sniffed by the opposite sex, but also quantifies the results. The faculty of the Harvard Medical School recently stated in an AOL Health article that “decades of research demonstrates that in our mating behavior, we humans also follow our noses. That's because of substances called pheromones, which we now know influence sexual behavior not only in animals but also in humans.” Deb Levine, M.A., a health educator and social worker as well as author of multiple sexual health books, states in a WebMD article regarding pheromones and sex lives: “If you're looking for the man or woman of your dreams, unsuspecting pheromones in your body scent are most likely playing a large and very clever role in mate attraction.” Masculinity’s bold, full-bodied scent is the perfect companion to TEN, and it has been specifically created for men who want to improve their self-confidence and create a magnetic aura. Packaged in a sophisticated black carton, this new cologne is offered in a sleek, black frosted bottle with brushed silver top and complementary silver logo. Masculinity will be available in a 2-ounce eau de toilette spray at a suggested retail price of $55.00. A supportive advertising campaign for Masculinity including placement in Instinct and Men’s Workout as well as spots on Sirius XM Satellite Radio is planned utilizing the theme “Because a Man Should Smell Like a Man.” Masculinity is already available for pre-booking online at 10percent.com. ABOUT N10Z N10Z (pronounced “Intense”) is the world's first pheromone formulated exclusively for gay men. Pheromones, odorless airborne chemicals naturally produced by the human body, are known to create sexual attractions between individuals. The N10Z pheromone was first released in 1999 as a non-scented splash that can be worn alone or with one's own choice of cologne. Due to the popularity of the pheromone, the N10Z line of male-to-male pheromone enhanced products was expanded to include TEN. TEN is cologne enhanced with the N10Z male-to-male pheromone formula. Since their release, both products have become must-haves for men around the world who attest to its amazing ability to help attract other men. N10Z’s newest release is Masculinity, a cologne infused with the unique N10Z pheromone blend. The effects of pheromones have not only been validated by reputable scientific studies, but also by the countless men who have repeatedly purchased N10Z line of products for many years. ABOUT VILLAGE LIGHTHOUSE Village Lighthouse, Inc. is a leading manufacturer, distributor and retailer of consumer products that specializes in publishing and film distribution. Its wholesale divisions, including 10%, Alluvial, PROVOCATEUR, BIG Daddy, N10Z (Intense) and Greenwood/Cooper distribute greeting cards, calendars, books, posters, postcards, movies, magnets, male pheromones, cologne and other paper products internationally to over 500 accounts. Village Lighthouse's retail divisions include 10percent.com, the leading online shopping destination for the gay community, and OutGreetings (outgreetings.com), an e-card and event planning service that caters to the gay and lesbian community. For more information about Village Lighthouse and its divisions, visit its corporate web site at VillageLighthouse.com. ### Press Contact: Julian Hobson jhobson@villagelighthouse.com (888) 910-7372 or (323) 460-4661 Extension 125 Sales Contact: Ron Miller wholesale@villagelighthouse.com (888) 910-7372 or (323) 460-4661 Extension 223    Press Contact    Press Contact:    Julian Hobson    jhobson@villagelighthouse.com    (888) 910-7372 or (323) 460-4661    Extension 125    Sales Contact:    Ron Miller    wholesale@villagelighthouse.com    (888) 910-7372 or (323) 460-4661    Extension 223    Past Releases Thursday, August 12th, 2010 10% Greeting Cards Recognize Gay Unions for Over 16 Years: As Prop. 8 is overturned in California, 10% continues providing ca... Wednesday, March 31st, 2010 10% and PROVOCATEUR Receive Awards for 2010 Calendars Monday, March 1st, 2010 Barenaked Ladies Frontman Stars in Alluvial's Next DVD Release: Ed Robertson Hosts a Series of Jet-Fueled Adventures in Ed's... Thursday, September 24th, 2009 10% and PROVOCATEUR Announce Award Entries, Seek New Submissions Friday, September 4th, 2009 Winner Chosen in 10percent.com’s Priape Wear Model Contest: Washington, D.C.’s Jerrad V. Swodeck Wins $1,500 in Prizes and a... Home | Corporate | Wholesale | Retail | Press | Reviews | Advertising | Contact Us Village Lighthouse, Inc. is the preeminent developer, manufacturer, and retailer of gay and lesbian consumer products. © 2003-2010, Village Lighthouse, Inc. In compliance with Title 18, U.S.C. Section 2257 all individuals featuring herein were 18 years of age or older at the time of production.